Category:
Design / Development / Google Ads / SEO
Client:
www.mkspc.com
SEO, Google Ads and Website Design for Intellectual Property Law Firm
The Challenge
Mkspc.com has a commitment to providing its members with the best possible experience across all touchpoints. However, it had a website that was not living up to that commitment. So it embarked on a project to redesign and develop the site, selecting Kentico Kontent – Kentico’s headless CMS offering – as the platform of choice. Underpinning this decision was a desire to create a site that would support future omni channel initiatives.
“We really wanted to future-proof our website,” explained mkspc’s Co-Founder and Senior Partner. “Things move so quickly in the digital world so it just makes sense to create a solution that doesn’t require a rebuild from scratch every few years. We also liked the fact that we could start building the content in a way that was structured and ready to render in the front end before the front end was built. It gave us a great head start and it meant there were no content surprises late in the process.”
Front-end development essentially focuses and works on the visual perceptions of a website. It’s about the look, load time, pattern and functionality of the components of a website.
“Brilliant Approach! The guys at Yunik Digital just took hold of the project and calmly walked me through it. They built me the engine I had hoped for to bring me more prospects and it has had a dramatic impact on my bottom line.”
– Herbert Bayard, Co-Founder and Senior Partner
Process & Results
Prior to engaging Yunik Digital, mkspc.com had worked with another agency to scope out the project and develop initial wireframes. Yunik Digital took the project on from the point of designing the user interface and developing the website. Yunik Digital also worked and helped with the SEO, Google Ads and content planning for the site.
Mkspc.com came to Yunik Digital knowing that it didn’t want to follow the standard layout and interface of a typical legal site. Running with this, Yunik Digital eschewed the standard horizontal image format in favour of vibrant full-body images. This portrait pattern became a key part of the site’s interface, framing the content and navigation. Additionally, a set of wayfinding icons was developed to differentiate content that could be similar on first glance.
Month-to-month online traffic has more than doubled in a year. SEO Increased site traffic by 150% in 12 months.
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